On page SEO is an important factor, as it helps search engines to understand the content of the website. It also helps in ranking your website higher on the search pages. Now comes the question that in between so many elements such as – title tags, keywords, hashtags, images, content, and more, which is that one element that matters the most?
Let’s understand which element holds the most weight?
The Undisputed King of On-Page SEO
Content is the all time winner whenever it comes to SEO. It doesn’t matter if you have great technical elements, if your content is not genuine, your page will not perform well in the search results.
Why is Content is Most Important?
Google aims to serve the most relevant content to the users, which is helpful and helps in answering their queries. This is why a content needs to:
- Match search intent
- Should be clear,engaging, and well-structured
- Provide original insights of data
- Should include relevant keywords without stuffing
- Should be fresh and updated
Content is the one factor which helps in determining google how relevant your page is. Also, if people spend time reading, sharing and linking to your content it will help your page to grow organically.
SEO Supporting Elements that Still Matters
Don’t overlook vital SEO supporting elements! Website speed and mobile-friendliness boost user experience. Schema markup enhances understanding. Quality content engages users. Technical SEO ensures crawlability. These factors still significantly impact your overall SEO success in India.
1. Title Tag
Title tag is where the topic of your page is described. It appears as the clickable link to the users in search engine result pages (SERPs). It is also one of the most important elements of SEO.
Things you need to remember while creating a Title Tag:
- It should include your primary keyword
- Should be under 60 Characters
- It should be actionable or emotionally compelling
2. Meta Description
Meta Description can also help in boosting your CTR (Click – Through Rate), which can help indirectly in benefiting your SEO.
Quick Tips:
- Keep it under 160 characters
- You should include keywords and value propositions
- Always make sure to use action words such as Discover, learn, etc.
3. Header Tags
Header tags such as H1, H2, H3 helps in organising your content logically, it will also help the user to understand your content easily and can go through it without creating any messiness.
- H1 is where you should have the title of the page.
- H2 is where you should have the primary sections of the content.
- H3 or H4 can be the area where subpoint or additional layers of details can be placed.
4. URL & External links
External links work as one of the most important factors in SEO as they help search engines to understand that your content is valuable, which helps in potentially boosting your website’ ranking.
Linking your website to other relevant websites in your industry can help in creating great connections, which can potentially lead to various opportunities for collaborations.
5. Image Optimization
Images help in creating the content more visually approachable, which helps in grabbing the user’s attention in just a few seconds. By optimizing the images accordingly you can increase the visibility of your page in Google Search engine which can help in grabbing the organic traffic to your website. While optimizing the image keep these pointers in mind:
- Use descriptive keywords (if relevant)
- Compress images for faster load time
- Name the files meaningful (e.g., seo-guide-image.jpg)
6. Ready to Boost your CTR (Click-Through Rate)?
Proper and effective SEO is not just about the keywords or titles, it also includes the user intent, engagement signals, and the quality of the content. Let us tell you some of our secrets to increase the CTR:
- While creating titles you should always make sure to make them emotional.
- Always use powerful keywords and CTAs in your meta description.
- MAke sure to craft your content with proper heading and bullet points.
- Use visuals to keep the users more engaged.
- Use links of helpful resources.
Want to get a proper SEO audit? Let’s get in touch and improve your ranking together.
Conclusion: Content is the Backbone of SEO
Talking about the world of on page SEO, Content is the winner of all time. It works as the backbone of your website’s SEO performance. If your content is not up to the mark, no matter how many ads you run, your website will not get higher ranking. But with proper content, your website will have higher chances of getting organic growth.
However, you should not forget the other supporting cast: title tags, images, meta descriptions, and internal links all together work as the enhancer for your website too. Content can be taken as the engine for your website whereas these other elements work as the fuel and tires, and for a safe ride to the top of SERPs you need every element of it to be perfect.
Focus on improving your content today – everything else will follow!
